
About Course
📘 Program Name: BBA in Marketing
⏳ Program Duration: 3 Years (Full-Time)
💼 Mode of Delivery: On-Campus / Online
🎓 Degree Awarded By: Arizona International University
🌍 Program Overview
The BBA in Marketing is a comprehensive undergraduate program designed to develop strategic and practical marketing skills. The curriculum covers consumer behavior, digital marketing, branding, advertising, market research, and strategic marketing management. It prepares students for successful careers in marketing roles across agencies, corporate teams, and entrepreneurship.
📚 Curriculum Highlights
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Principles of Marketing
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Consumer Behavior
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Marketing Management
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Digital Marketing
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Brand Management
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Advertising and Promotion
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Market Research
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Sales Management
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Public Relations
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International Marketing
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E-Commerce Marketing
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Social Media Marketing
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Ethics in Marketing
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Capstone Project/Internship
🎯 Career Outcomes
Graduates can pursue careers in:
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Marketing Manager
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Digital Marketing Specialist
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Brand Manager
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Advertising Manager
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Market Research Analyst
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E-Commerce Manager
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Public Relations Specialist
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Social Media Manager
💰 Tuition Fees
Typically range from $2,000 to $6,000 annually. Scholarships and financial aid may be available.