📘 Program Name: MSc in International Marketing
⏳ Program Duration: 1-2 Years (Full-Time)
💻 Delivery Mode: On-Campus / Online / Hybrid
🎓 Credit Hours: 36
📅 Intake: Fall and Spring
🏛️ Degree Awarded By: Arizona International University

🌍 Program Overview
The MSc in International Marketing at Arizona International University prepares students to navigate the complex world of global marketing. The program equips students with the advanced knowledge and strategic skills required to design, implement, and manage international marketing campaigns across diverse markets and cultures. With an emphasis on the global marketplace, students will learn how to adapt marketing strategies to different regions while considering cultural, political, and economic factors. The curriculum blends theoretical knowledge with practical applications to provide students with the tools to become innovative, results-driven marketing professionals capable of managing cross-border marketing strategies.

📚 Curriculum Highlights
The program includes essential courses such as:
🌎 Global Marketing Strategy – Study of marketing strategies and tactics to succeed in global markets, including market entry strategies and competition analysis.
📊 Consumer Behavior in International Markets – Exploration of how cultural, social, and economic factors influence consumer behavior in different regions.
📈 Digital Marketing in a Global Context – Application of digital tools and platforms to create international marketing campaigns, with a focus on social media, SEO, and analytics.
📚 International Branding and Communication – Examination of brand positioning, management, and communication strategies for international markets.
💡 Market Research and Analysis – Techniques for conducting market research in international markets and analyzing data to inform marketing decisions.
🧳 Cross-Cultural Marketing – Exploration of the impact of cultural differences on marketing strategy and how to effectively market to diverse audiences.
📈 International Retail Marketing – Study of retail marketing strategies and their implementation across different countries and regions.
📊 Marketing Management in Multinational Corporations – Managing marketing efforts within multinational corporations and aligning them with global business objectives.
🌐 International Business and Trade – Insights into global trade practices and business environments, with a focus on international marketing opportunities.
💼 Capstone Project – A practical project where students apply their learning to a real-world international marketing challenge, developing strategies and solutions.

📝 Admission Requirements
🎓 A bachelor’s degree in marketing, business, or a related field.
📄 Resume and Statement of Purpose
📝 GMAT/GRE scores (if required by the program)
🗣️ English Proficiency: IELTS 6.0 / TOEFL iBT 70 / AIU English Test
💼 Professional experience in marketing or related fields is an advantage.

💰 Tuition & Financial Aid
📚 Annual Tuition: $18,000 (varies by mode)
🎓 Scholarships and teaching assistantships available for eligible students.
🧾 Paid internships and research assistantships may be offered during the program.