📘 Program Name: MA in Public Relations

⏳ Duration: 1 Year (Full-Time) / 2 Years (Part-Time)
💻 Delivery Mode: On-Campus / Online / Hybrid
🎓 Credit Hours: 60
📅 Intake: Fall & Spring
🏛️ Degree Awarded By: Arizona International University

🌍 Program Overview

The MA in Public Relations at Arizona International University prepares students to become strategic communication professionals skilled in shaping public opinion and managing the public image of organizations, individuals, and brands. The program offers a comprehensive understanding of communication strategies, media relations, crisis communication, and digital PR, equipping students with practical skills necessary to thrive in the fast-evolving PR industry.

Students will learn how to craft and deliver effective communication messages, manage media relationships, and develop crisis communication strategies. The program emphasizes digital PR and modern communication tools, enabling graduates to manage the reputation of organizations across sectors including corporate, non-profit, government, and entertainment.

📚 Curriculum Highlights

Core courses include:

• 📢 Introduction to Public Relations – Overview of public relations principles, history, and modern communication practices.

• 📝 Strategic Communication – Developing and implementing strategic communication plans to support organizational goals.

• 📡 Media Relations and Press Management – Building and managing relationships with the media, including press releases and media outreach.

• 🎯 Crisis Communication and Reputation Management – Techniques for handling public crises, managing organizational reputation, and responding to media challenges.

• 💻 Digital Public Relations and Social Media – Exploring the role of digital tools, social media, and content creation in PR strategies.

• 🎤 Public Relations Campaigns – Designing and executing PR campaigns for corporate, non-profit, and government sectors.

• 📊 Public Opinion and Research – Research methods for analyzing public opinion, media trends, and communication effectiveness.

• 🌍 Global Public Relations – Understanding the impact of culture, globalization, and international media on PR strategies.

• 📚 Ethics and Law in Public Relations – Examining ethical and legal aspects of PR practice, including transparency, privacy, and media laws.

• 📝 Capstone Project or Thesis – A research-based project or practical PR campaign that demonstrates students’ strategic abilities.

🎯 Career Outcomes

Graduates of the MA in Public Relations program are well-prepared for a range of roles in media, corporate communication, marketing, and crisis management. Career opportunities include:

• 📢 Public Relations Specialist

• 🎤 Media Relations Manager

• 💻 Digital PR Manager

• 🌍 Global Communications Strategist

• 📊 Corporate Communications Officer

• 🎯 Crisis Communications Manager

• 📰 Public Affairs Consultant

• 🧑‍💼 Reputation Management Consultant

• 💼 Brand Communications Manager

• 🎓 PR Research Analyst

🌐 Global Exposure & Partnerships

Students benefit from:

• 🌍 International PR Networks – Collaborate with PR professionals and agencies around the world.

• 🎤 Industry Guest Lectures – Hear from leading experts in PR, journalism, and media relations.

• 🧳 Internships – Gain hands-on experience with top PR agencies, corporations, government departments, and NGOs.

• 🎓 Study Tours and Conferences – Attend international conferences and seminars related to PR, media, and communication.

📝 Admission Requirements

• 🎓 A Bachelor’s degree in Communication, Public Relations, Journalism, or a related field.

• 📄 Statement of Purpose detailing your motivation for pursuing the program and career goals.

• 📑 Resume/CV showcasing relevant experience or interest in public relations.

• 🗣️ English Proficiency: IELTS 6.5 / TOEFL iBT 80 / AIU English Test

💰 Tuition & Financial Aid

• 📚 Annual Tuition: $14,000 (varies by mode)

• 🎓 Scholarships: Up to 30% based on merit and financial need

• 🧾 Paid Internships and Research Assistantships available