📘 Program Name: BA Media Studies
⏳ Program Duration: 3 Years (Full-Time)
💻 Delivery Mode: On-Campus / Online / Hybrid
🎓 Credit Hours: 90
📅 Intake: Fall, Spring
🏛️ Degree Awarded By: Arizona International University

🌍 Program Overview

The BA Media Studies program at Arizona International University is designed for students who want to explore the world of media, communication, and culture. The program integrates theoretical learning with practical skills, preparing students for diverse roles in the media industry. From studying the influence of media on society to gaining hands-on experience in digital media production, journalism, and advertising, this program equips students with the knowledge and skills needed to thrive in today’s evolving media landscape.

📚 Curriculum Highlights

The BA Media Studies program covers various key areas:

• 🎬 Introduction to Media Studies – Overview of media history, evolution, and role in society.

• 📡 Media Theory & Criticism – Analysis of media content through different theoretical lenses.

• 📱 Digital Media & Communication – Understanding digital communication platforms.

• 📰 Journalism & News Reporting – Principles and practices of ethical journalism.

• 📺 Broadcasting & Media Production – Skills in TV, radio, and multimedia production.

• 🎧 Audio-Visual Media – Production techniques in multimedia storytelling.

• 🎨 Media Design & Visual Communication – Skills in graphic design, typography, and visual content.

• 🖥️ Web and Social Media Strategies – Content management across online platforms.

• 📢 Advertising & Public Relations – Strategies to influence public opinion via advertising and PR.

• 📈 Media Economics & Industry Trends – Study of the business side of media industries.

• 📱 Media Ethics & Law – Legal and ethical aspects of media, including issues like copyright.

• 📜 Research Methods in Media Studies – Research techniques for media analysis.

• 🎥 Media Production Practices – Practical skills in video, audio, and web content production.

• 🎤 Public Speaking & Presentation Skills – Enhancing confidence in media presentations.

🎯 Specializations Available

Students can specialize in one of the following areas:

• 📡 Broadcast Journalism – Reporting for television, radio, and digital platforms.

• 📱 Digital Media & Content Creation – Content creation for websites and social media.

• 🎨 Advertising & Marketing Communications – Advertising, branding, and marketing in media.

• 🎥 Film & Video Production – Filmmaking, directing, and video editing.

• 🎧 Audio Production & Sound Design – Creating and editing audio for media productions.

• 📊 Media Research & Analytics – Analyzing media trends, audience behavior, and campaign effectiveness.

🎯 Career Outcomes

Graduates can pursue a variety of roles across media industries, including:

• 📰 Journalist – Report for print, digital, and broadcast media.

• 📺 TV/Radio Producer – Oversee TV and radio program creation.

• 🎬 Film Director/Producer – Manage film production from concept to final cut.

• 📡 Broadcasting Specialist – Work in media transmission, handling technical and creative elements.

• 🎥 Media Content Creator – Create digital content for platforms like YouTube and Instagram.

• 📢 Public Relations Manager – Manage media relations and public image campaigns.

• 📈 Digital Marketing Specialist – Develop digital marketing strategies using media platforms.

• 🎨 Media Designer – Design visuals for media content such as graphics and videos.

• 📊 Media Researcher/Analyst – Analyze media content and its effectiveness.

• 📝 Copywriter/Content Writer – Write content for various media formats.

• 📡 Social Media Manager – Manage social media accounts and create engaging content.

🌐 Global Exposure & Partnerships

Students can benefit from:

• 🌏 International Internships with media companies, broadcasters, and advertising agencies.

• 🔁 Exchange Programs with universities around the world for global insights.

• 🎤 Guest Lectures & Workshops from industry professionals.

• 🧪 Field Projects & Research Opportunities that involve real-world media campaigns and productions.

📝 Admission Requirements

• 🎓 High School Diploma or equivalent (minimum GPA of 2.5).

• 📄 Statement of Purpose explaining your interest in media studies.

• 🗣️ English Proficiency: IELTS 6.0 / TOEFL iBT 70 / AIU English Test.

• 📑 Recommendation Letters (optional).

• 💼 Relevant Experience in media (preferred but not mandatory).

💰 Tuition & Financial Aid

• 📚 Annual Tuition: $10,800 (varies by mode).

• 🎓 Merit-based Scholarships and Financial Aid available for eligible students.

• 🧾 Internship & Work-Study Opportunities to support learning and financial needs.