
About Course
📘 Program Name: BBA in Marketing
⏳ Program Duration: 3 Years (Full-Time)
💼 Mode of Delivery: On-Campus / Online
🎓 Degree Awarded By: Arizona International University
🌍 Program Overview
The BBA in Marketing is a comprehensive undergraduate program designed to develop strategic and practical marketing skills. The curriculum covers consumer behavior, digital marketing, branding, advertising, market research, and strategic marketing management. It prepares students for successful careers in marketing roles across agencies, corporate teams, and entrepreneurship.
📚 Curriculum Highlights
Principles of Marketing
Consumer Behavior
Marketing Management
Digital Marketing
Brand Management
Advertising and Promotion
Market Research
Sales Management
Public Relations
International Marketing
E-Commerce Marketing
Social Media Marketing
Ethics in Marketing
Capstone Project/Internship
🎯 Career Outcomes
Graduates can pursue careers in:
Marketing Manager
Digital Marketing Specialist
Brand Manager
Advertising Manager
Market Research Analyst
E-Commerce Manager
Public Relations Specialist
Social Media Manager
💰 Tuition Fees
Typically range from $2,000 to $6,000 annually. Scholarships and financial aid may be available.

