📘 BCom in Digital Marketing

Duration: 3 Years (Full-Time)
Mode: On-Campus / Online / Hybrid
Credit Hours: 90
Intake: Fall & Spring
Degree Awarded By: Arizona International University

🌍 Program Overview

Stay ahead in the digital era with the Bachelor of Commerce (BCom) in Digital Marketing at Arizona International University. This industry-relevant program blends core business principles with cutting-edge digital marketing skills. Students will master SEO, social media marketing, content creation, digital advertising, analytics, and more—empowering them to strategize, execute, and evaluate high-impact marketing campaigns across digital platforms.

Ideal for aspiring digital strategists, content creators, analysts, and marketers, this program equips students to lead marketing innovation in startups, agencies, and global enterprises.

📚 Curriculum Highlights

• Introduction to Digital Marketing

• Search Engine Optimization (SEO)

• Social Media Marketing & Management

• Content Marketing & Strategy

• Web Analytics & Data-Driven Insights

• Digital Advertising (Google Ads, Meta Ads, Influencer Marketing)

• Email & Mobile Marketing

• E-Commerce Marketing

• Online Brand & Reputation Management

• Integrated Digital Marketing Strategy

• Capstone Project: Real-World Campaign Execution

💼 Career Opportunities

Graduates will be equipped for in-demand roles such as:

• Digital Marketing Manager

• SEO Specialist

• Social Media Manager

• Content Strategist

• Web Analyst

• PPC Specialist

• E-Commerce Marketing Manager

• Email Marketing Manager

• Affiliate Marketing Specialist

• Online Brand Manager

• Campaign Strategist

🌐 Global Exposure

• Industry Internships with top agencies and brands

• Workshops & Guest Lectures with digital marketing leaders

• Study Tours to major digital marketing hubs

• Networking Opportunities with global alumni and professionals

📝 Admission Requirements

• High school diploma or equivalent

• Resume/CV (optional)

• English Proficiency: IELTS 5.5 / TOEFL iBT 60 / AIU English Test

💰 Tuition & Financial Aid

• Annual Tuition: $6,000 (varies by mode)

• Scholarships: Up to 30% based on merit and need

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