📘 Diploma in E-Commerce
⏳ Duration: 1 Year (Full-Time / Part-Time)
💼 Mode of Delivery: On-Campus / Online
🎓 Degree Awarded By: Arizona International University

💡 Program Overview
The Diploma in E-Commerce program provides a comprehensive understanding of online business and the technologies that drive e-commerce. Students will learn to manage e-commerce platforms, develop digital marketing strategies, and understand the technical aspects of setting up and maintaining online stores.

📚 Curriculum Highlights

• Introduction to E-Commerce: Overview of the industry and its growth, types of e-commerce.

• E-Commerce Business Models: Direct selling, dropshipping, subscription-based models, and more.

• Online Store Setup & Management: Setting up websites using platforms like Shopify and WooCommerce.

• Digital Marketing for E-Commerce: SEO, PPC, social media, and email marketing for e-commerce.

• E-Commerce Payment Systems: Understanding payment gateways, security protocols, and fraud prevention.

• Customer Relationship Management (CRM): Strategies for customer retention and maximizing lifetime value.

• E-Commerce Analytics and Reporting: Using tools like Google Analytics to track performance and optimize strategies.

• Supply Chain & Logistics: Understanding logistics, inventory, and third-party logistics (3PL).

• Mobile E-Commerce (M-Commerce): Developing mobile-friendly websites and optimizing mobile user experience.

• Legal & Ethical Issues in E-Commerce: Understanding regulations, intellectual property, and consumer rights.

• Entrepreneurship in E-Commerce: Starting and scaling e-commerce businesses.

• Capstone Project or Internship: Hands-on experience through a real-world project or internship in e-commerce.

🎯 Career Outcomes

• E-Commerce Manager

• Digital Marketing Specialist

• Online Store Manager

• SEO Specialist

• E-Commerce Business Analyst

• Social Media Manager

• E-Commerce Entrepreneur

• Content Writer/Editor for E-Commerce

• Customer Service Manager

• Web Developer for E-Commerce

🌐 Industry Connections & Practical Exposure

• Internships: Gain hands-on experience with leading e-commerce companies.

• Certifications: Opportunities for Google Ads, Google Analytics, and HubSpot Inbound Marketing certifications.

• Industry Events: Participate in e-commerce workshops, webinars, and conferences.

💰 Tuition Fees and Scholarships

• Annual Tuition: $1,500 – $3,000

• Financial Aid: Merit-based scholarships and financial aid options available.