
About Course
π Program Name: MA in Corporate Communication
β³ Program Duration: 2 Years (Full-Time)
π» Delivery Mode: On-Campus / Online / Hybrid
π Credit Hours: 60
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Intake: Fall, Spring
ποΈ Degree Awarded By: Arizona International University
π Program Overview
The MA in Corporate Communication at Arizona International University equips students with the strategic communication skills necessary for effective leadership in corporate environments. This program focuses on enhancing the internal and external communication strategies of businesses and organizations. Students will learn how to manage communication between stakeholders, strengthen brand messaging, and lead corporate social responsibility initiatives, among other key aspects. This program combines academic theory with practical skills to ensure that graduates can navigate complex communication challenges in today’s global business landscape. By focusing on corporate reputation management, crisis communication, and the integration of digital media, the program prepares students to thrive in a variety of roles within corporate communications, public relations, and media management.
π Curriculum Highlights
The program includes essential courses such as:
π‘ Introduction to Corporate Communication β Overview of corporate communication strategies and their importance in business management.
π Strategic Corporate Communication β Developing and implementing communication strategies that align with organizational goals.
π’ Public Relations in Corporations β Techniques and practices for managing corporate public relations, media relations, and stakeholder communication.
π― Corporate Social Responsibility (CSR) β Understanding and developing CSR initiatives to improve a companyβs reputation and societal impact.
π¬ Internal Communication Management β Approaches for managing communication within organizations to boost employee engagement and productivity.
π± Digital Media and Corporate Communication β Using digital media tools and platforms for effective communication and branding.
π¨ Crisis Communication Management β Strategies for handling and responding to organizational crises through communication.
π’ Corporate Branding and Identity β Building and maintaining a strong corporate brand identity in competitive markets.
π Media Relations and Corporate Messaging β Best practices for managing media relations and crafting corporate messages.
π Research Methods in Corporate Communication β Exploring research methodologies to measure the effectiveness of communication strategies.
π Capstone Project/Dissertation β Research-based project focused on real-world corporate communication challenges.
π Admission Requirements
π A bachelorβs degree in communication, public relations, business, or a related field.
π Resume, Statement of Purpose, and Letters of Recommendation
π£οΈ English Proficiency: IELTS 6.5 / TOEFL iBT 80 / AIU English Test
π° Tuition & Financial Aid
π Annual Tuition: $18,500 (varies by mode)
π Merit-based scholarships and financial aid available for eligible students.
π§Ύ Paid internships and research assistantships available during the program.
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