
About Course
π Program Name: MA in Tourism Management
β³ Program Duration: 1-2 Years (Full-Time)
π» Delivery Mode: On-Campus / Online / Hybrid
π Credit Hours: 36
π
Intake: Fall, Spring, and Summer
ποΈ Degree Awarded By: Arizona International University
π Program Overview
The MA in Tourism Management at Arizona International University provides students with an in-depth understanding of the global tourism industry. The program blends theoretical knowledge with practical skills, equipping students to manage and develop tourism projects, destinations, and services. It covers key areas such as sustainable tourism, marketing, tourism policy, and destination management, and is designed to address the growing need for skilled professionals who can navigate the complexities of the tourism sector in an ever-changing world. Students will explore the cultural, economic, and environmental impacts of tourism while gaining expertise in managing tourism operations, hospitality services, and strategic planning for tourism development. The program also prepares graduates to work with public and private sector organizations in the tourism and hospitality industry.
π Curriculum Highlights
The program includes essential courses such as:
π Introduction to Tourism Management β Key concepts, trends, and principles in tourism management.
π¨ Hospitality and Tourism Operations β Management of hotels, resorts, and other hospitality services within the tourism industry.
π± Sustainable Tourism Development β Creating and promoting environmentally responsible, socially equitable, and economically viable tourism initiatives.
π Tourism Marketing and Promotion β Strategies and tools for marketing tourism services, destinations, and experiences.
π
Tourism Economics β Understanding the economic aspects of tourism, including demand, supply, and economic impacts on local and global scales.
π§³ Destination Management β Planning and managing tourism destinations to enhance visitor experience and economic impact.
π Tourism Policy and Planning β Role of government and international organizations in tourism regulation, policy-making, and development.
π Digital Technologies in Tourism β Examining how technology is transforming tourism marketing, distribution, and customer engagement.
π€ Event Tourism and Festivals β Exploring the role of events and festivals in tourism, including planning, marketing, and sustainability.
πΌ Tourism Business Strategy β Developing strategic management skills for tourism organizations, from small businesses to global operators.
π Research Project/Dissertation β Conducting independent research on a tourism-related topic, focusing on practical issues and solutions in the industry.
π Admission Requirements
π A bachelorβs degree in tourism, hospitality, business, or a related field.
π Resume and Statement of Purpose
π Portfolio (if available, showing experience in tourism or related fields)
π£οΈ English Proficiency: IELTS 6.0 / TOEFL iBT 70 / AIU English Test
πΌ Relevant work experience in tourism or hospitality is recommended but not mandatory.
π° Tuition & Financial Aid
π Annual Tuition: $18,000 (varies by mode)
π Merit-based scholarships available for eligible students.
π§Ύ Paid internships and research assistantships may be available during the program.