📘 Program Name: MBA in Marketing

⏳ Duration: 1-2 Years (Full-Time / Part-Time)
💻 Delivery Mode: On-Campus / Online / Hybrid
🎓 Credit Hours: 36
📅 Intakes: Fall & Spring
🏛️ Awarded By: Arizona International University

🌍 Program Overview

The MBA in Marketing at Arizona International University equips students with the advanced marketing expertise necessary to succeed in today’s competitive global business environment. The program emphasizes strategic marketing, digital marketing, consumer behavior, brand management, and integrated marketing communications. It combines theoretical knowledge with practical application, ensuring graduates are prepared to make data-driven decisions, drive customer engagement, and lead impactful marketing campaigns across various sectors.

📚 Curriculum Highlights

Core courses include:

• 📈 Strategic Marketing Management

• 📊 Consumer Behavior

• 💻 Digital Marketing

• 📢 Brand Management

• 📉 Marketing Analytics

• 📅 Marketing Research

• 📲 Social Media Marketing

• 🛍️ Retail and E-commerce Marketing

• 🎯 Integrated Marketing Communications

• 💡 Sales Management

🎯 Career Outcomes

Graduates are equipped to pursue leadership positions in:

• 📈 Marketing Manager

• 🛍️ Brand Manager

• 📊 Digital Marketing Strategist

• 📢 Advertising Executive

• 📑 Market Research Analyst

• 🌍 Global Marketing Director

• 💼 Social Media Manager

• 🎓 E-commerce Manager

• 📡 Public Relations Specialist

• 🎯 Sales Manager

🌐 Global Exposure & Partnerships

Students benefit from:

• 🌏 Global Marketing Conferences on marketing trends, digital strategies, and consumer insights

• 🎤 Industry Guest Speakers from top global brands and marketing firms

• 🧳 Internships with multinational corporations, digital agencies, and startups

• 📚 Networking Events and Workshops for career development and industry connections

📝 Admission Requirements

• 🎓 Bachelor’s degree in any discipline

• 📄 Statement of Purpose detailing your motivation for pursuing an MBA in Marketing

• 📑 Resume/CV highlighting relevant experience in marketing or related fields

• 🗣️ English Proficiency: IELTS 6.0 / TOEFL iBT 70 / AIU English Test

💰 Tuition & Financial Aid

• 📚 Annual Tuition: $24,000 (varies by mode)

• 🎓 Scholarships: Up to 30% based on academic merit and financial need

• 🧾 Paid Internships and Research Assistantships available