
About Course
π Program Name: PhD in Public Relations
β³ Program Duration: 3-5 Years (Full-Time)
π» Delivery Mode: On-Campus / Online / Hybrid
π Credit Hours: 60
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Intake: Fall and Spring
ποΈ Degree Awarded By: Arizona International University
π Program Overview:
The PhD in Public Relations at Arizona International University provides a comprehensive and advanced study of the theories, strategies, and practices of public relations in today’s globalized, digitally-driven world. This program is designed for individuals seeking to lead and innovate in public relations, strategic communications, and media relations, preparing students for high-level roles in academia, consultancy, and corporate communications. Students will explore the role of public relations in shaping organizational reputation, crisis management, corporate social responsibility, and the development of effective communication strategies. The program combines rigorous academic research with practical application, ensuring that graduates are equipped with the tools to shape and manage public perception in diverse sectors.
π Curriculum Highlights:
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π¬ Introduction to Public Relations Theories
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π° Media Relations and Communication Strategies
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π Strategic Public Relations Management
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βοΈ Ethics in Public Relations
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π£οΈ Crisis Communication and Management
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π Public Relations and Social Media
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π Global Public Relations
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π― Public Relations Campaigns and Evaluation
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π Dissertation and Research Project
π― Career Outcomes:
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πΌ Public Relations Researcher
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π University Professor in Public Relations
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π’ Corporate Communications Director
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π° Media Relations Specialist
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π Strategic Communications Consultant
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π§βπ» Social Media Communications Manager
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π Crisis Communications Manager
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πΌ Public Affairs Director
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π Global PR Consultant
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π¬ Public Relations Content Strategist
π Global Exposure & Partnerships:
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π Collaborations with leading public relations firms, media organizations, and corporate communications departments.
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π€ Opportunities to attend international public relations conferences, workshops, and networking events with industry professionals.
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π§³ Internships with top PR agencies, multinational corporations, and non-profit organizations to gain real-world experience.
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π Exchange programs with renowned universities and PR institutes worldwide.
π Admission Requirements:
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π Masterβs degree in a related field (e.g., communications, media studies, marketing, or business administration).
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π Resume and Statement of Purpose
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π Research Proposal outlining your intended dissertation focus.
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π£οΈ English Proficiency: IELTS 6.5 / TOEFL iBT 80 / AIU English Test
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π Strong academic background with an interest in public relations, media studies, or strategic communications.
π° Tuition & Financial Aid:
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π Annual Tuition: $12,000
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π Scholarships and research assistantships available
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π§Ύ Paid internships and research fellowships may be offered